You’ve been looking for a long time to appear in the Explore tab on Instagram.

No matter what you do, your hopes are always dashed. You are not in Explorer. You start to despair. You know it’s important, but something eludes you.

But what? Look no further. You’ve come to the right place.

In this article, you’ll discover all the secrets of Instagram’s algorithm that unlock access to that ultimate grail: the Explorer page!

Ready to go? I’ll tell you all about it!

Why is it important to appear in the Explore tab on Instagram?
Appearing in the Explorer section of Instagram is strategically very important for your Business.

Why?

Because this is where your new followers can discover you. So it’s a very important lever to consider for the awareness and growth of your account and brand.

You can think of the Explore tab as a marketing conversion tunnel:

You produce content that interests the people you are targeting;
You appear in the Explorer tab of these people simply because your publications are likely to interest them;
They react to your posts. Your notoriety increases as well as your number of subscribers;
More and more people are interested in your photos and videos;
They discover your brand and what you do through your biography;
You start to inspire more and more people who are likely to buy your products.

Here’s how you can get better exposure and therefore sell your products better simply by looking to appear in the Explore tab. This is one of the fastest ways for your brand to gain awareness on Instagram.

The criteria taken into account by the algorithm of the Explorer page of Instagram
Instagram’s algorithm tries to guess what you’re most interested in to suggest the most relevant posts in the Explore tab.

So what appears in this tab is very different from person to person.

How does it go about guessing our interests?

It takes into account the following 4 main criteria:

The type of post you have published;
The accounts you follow;
The kind of posts you react to;
The accounts you exchange with.
So there is more chance that one of your posts will appear in the Explorer tab of a person if :

Their account is the same type of account you usually react to or follow;
The posts they make are of the same type as yours;
He/she has the habit of liking photos or videos that are identical to the ones you like.
Another factor to take into consideration is the reputation of the accounts that comment on your photos. The more followers an account has, the more the fact that they comment or like one of your publications can propel your post in the Explore tab. So, if an account with several thousand followers comments on one of your photos, there is a good chance that most of their followers will see it appear in their Explore section. This way, you can make yourself known to their followers.

My tips for appearing in the Explore tab on Instagram
The most obvious tips are to post quality content and try to get as many likes as possible. But that’s what everyone does.

Here, I divulge my best tips for maximizing your chances of appearing in Instagram’s Explorer tab. Few know them, so pay attention.

1) Publish posts that interest your followers and those that are similar to them
It may seem obvious, but very few Instagramers know exactly what their followers are looking for. And yet, it’s ultra strategic to know.

If you know this, you can create posts that they will interact with much more. As a result, those same posts are more likely to appear in the Explore section of people who are similar to them. These people can in turn become your subscribers, who become interested in your products and buy them from you. And there you have it!

By simply deepening your knowledge of the people you are targeting, you increase the quality of your publications, which in turn boosts your business! Isn’t that beautiful?

2) Establish a real strategy for recruiting subscribers
Right. okay. It’s important to know what your subscribers are interested in. But still, your subscribers have to be interested in what you do and your products.

The content that each subscriber sees is determined by their interest and what they have consumed in the past. If what they are interested in is similar to what you offer, your content will appear in their Explore section.

So you need to know what your potential customers are looking for when they browse their news feed.

If you find during your research that your subscribers are not ready to buy your products, then it’s time to switch subscribers.