Increasing sales is the main concern of the web-entrepreneur. To do so, he must attract prospects and convert them into customers.

But even if you are convinced by your products or services, it is not always easy to get these new potential customers to come to you. Right?

Today, I’m talking about freebies and their super power to attract new customers like magnets.

What is a freebie?
A freebie is free digital content intended to be offered to your prospects in exchange for their email address. This content, related to your theme, and therefore to the needs of your readers will have to be irresistible to convince them to send you their details.

How can you get new customers through Freebies?
But then, how can freebies help you get new customers if what you offer them is free?

The freebie is actually a powerful marketing tool that is the first step towards the buying process of your future customers.

First, your prospect, while browsing your site, is offered a free content perfectly targeted that he will want to obtain. To do this, he will send you his e-mail address.

Do you know the expression: “the money is in the list”?

Well, this is exactly why the freebie is your best ally. Once you have convinced your visitor to give you their email address, it will become part of your mailing list. You will be able to contact them whenever you want to offer them your products or services and to continue to maintain the relationship that will eventually lead them to buy. Freebies are therefore a natural part of a lead nurturing strategy.

What types of freebies are produced?
Freebies come in many forms. Choose a format adapted to your audience to be sure that your visitors will want to download it.

5 steps to create a freebie and get new customers
You’ve understood the value of freebies and you’re ready to set up your own? Great, so let’s now look at the essential steps you need to follow to create a freebie that will bring you new customers.

Step 1: Determine your target accurately.
To begin with, you will need to determine your target: who is your freebie aimed at? This work has normally been done upstream when creating your product. If this is not the case, take a moment to clearly state your intentions: who are your products intended for and more specifically here, who is your freebie intended for?

Defining the target audience is a crucial step, as it will determine the subject line and how you build your lead magnet.

Step 2: Know the issues of your audience
Once you’ve determined the type of people your free product is aimed at, you’ll need to get to know their profile. What are their strengths, weaknesses, deepest aspirations, difficulties?

Once you’ve identified the issues, see which ones need to be addressed most urgently and which your audience won’t be able to resist if you offer them a solution.

Step 3: Choose the most suitable medium.
Now you know what your lead magnet should be about and what problem it should solve. Now you have to ask yourself the question of the most suitable format for your audience.

Depending on their profile, you should be able to know if your audience would prefer a mini video training, an explanatory infographic, a live call with you or access to a member area.

Step 4: Design your freebie
The set-up stage will of course depend on the format you determined in the previous step. However, always remember when designing it that you are not making it for yourself, as you would like to receive it, but for an audience with specific expectations. So when designing, think about the fastest and most effective way to solve your audience’s difficulty.
By making sure you offer them quality free content, you also make sure you gain their trust. They will then be convinced before you even offer them your paid product.

Step 5: Putting your freebie online and promoting it
Is your freebie ready? Congratulations! You can now put it online. But be careful, it is not enough to publish it and wait for it to convert by itself.

Choose a prime location on your site so that it is clearly visible. Ideally, set up a pop-up that will open at the right time. You should also think about promoting it to your audience on your various social networks.