Have you heard of social selling? You’re going to tell me it’s just another buzzword to make you look like a hip entrepreneur. Well, yes, the word is pretty classy, I’ll give you that. But not only that! Behind it is also a real strategy to sell your products online.

Aaah! It intrigues you right away a little more, doesn’t it?

What if I told you that Facebook already has a nice array of features to help you get into social selling and significantly boost your sales…

Here, I have your attention

Well, here we go! I tell you all about this strategy and the great features Facebook offers to do social selling.

What is social selling?
Today, we know, we no longer make our purchases as we did 50 years ago. Even if going to the market place keeps its charm and its interest, we have to admit that most of the business tends to happen online.

But how to keep this proximity with the customers that the shops with a street address offer in order to gain their trust and keep their loyalty?

Because that’s where it all comes down. The relationship with your customers, even if you work online, must be at the heart of your priorities if you hope to succeed and prosper in the ever-changing world of the web.

Well, this is where Social Selling comes in. This practice is defined as using social media to find new customers, build a relationship with them, learn about them and sell your products or services.

Implementing a Social Selling strategy can be done on any social platform. It will still be necessary to ensure that you choose the one that best suits your target:

For B to B business we will turn for example to LinkedIn,
For B to C business, Facebook and Instagram will be ideal,
If you are targeting the younger generation, you will find them on Tik Tok and Snapchat.

Using Facebook in your Social Selling strategy
Today, we’re going to take a look at Facebook and the features this social network offers to get you started with Social Selling. And it all starts with the creation of a Facebook store.

What is a Facebook store?
Facebook shop allows companies to sell their products directly on the social network through an integrated e-commerce platform.

In a few words, you can open your store on Facebook and integrate your products without having to code. Your customers will then be able to buy your products directly from the social network. You also have the possibility to link your e-commerce store to your account to share your catalog.

What is the difference between Facebook Shop and Market Place?
These two features are aimed at a different audience.

On Market Place, everyone has the possibility to add one or more items for sale. The financial transaction will then take place outside the platform, directly between the two parties. Each product will have to be integrated one by one and will be attached to your personal Facebook account.
On Facebook Shop, your sales space is directly attached to your brand page. You will be able to fill in your entire catalog and choose the layout of your store. Users will be able to browse through the different products on your Facebook Shop as they wish. The payment can be done without leaving the platform, directly with the integrated payment features. You will also be able to promote your products simply with Facebook ads.

New Facebook features for Social Selling
To make the user experience even easier, Facebook is using all the latest technological trends to improve the customer buying experience.

Here are some great features that you can or will soon be able to find on your Facebook shop:

Apparel Recognition: Did you fall in love with the little top your friend is wearing on her profile picture? You remember your favorite pair of shoes you wore a few years ago and you want to find an identical product? Thanks to clothing recognition, you can use a photo, and the software’s artificial intelligence will recognize your product and be able to suggest identical products on different Facebook stores.

Ads with facial recognition: Facebook is launching a new ad format using augmented reality and facial recognition to allow you to test products remotely. Imagine: your feed offers you an ad about a lipstick you like. But how do you know which color will suit you best? Nothing could be simpler: the facial recognition function allows you to see the different colors of lipstick on your lips, in real time, thanks to the lens of your phone.