Social networks are constantly evolving and it is sometimes difficult to keep up. Here I present you the Social Media 2022 trends that we can already see emerging at the beginning of the year.

Spoiler alert! The main social marketing trend is moving towards social shopping. This evolution leaves a lot of room for customers to share their opinions on your products by presenting them in great detail. Pamper your best customers. They will promote you!

Let’s analyze 5 Social Media trends for 2022.

Read to the end! I have a 6th important trend for you at the end of the article.

1) The advent of social selling
Social selling consists, for brands, of selling directly via social networks, either by directing to a sales page on their site or by using the sales solutions that the various social networks increasingly offer.

Instagram, Pinterest, Facebook, Tik Tok, Twitter, Snapchat… all offer more or less developed selling solutions for brands.

The most successful is probably the one offered by the Chinese social network Little Red Book. The platform offers companies to open their online store directly on their website. Thus, brands offer their products whose promotion is carried out directly by the customers who bought them. They give their opinion on their experience with the brand.

It must be said that Little Red Book was conceived from the beginning as a site of exchange of opinions on the products bought by its users. The natural evolution of the site was to open up the possibility for brands to open a store.

It is likely that in 2022, social networks will be inspired to offer even more possibilities to brands to propose their products.

2) The power of influence
If you have to remember only one trend for 2022, it is probably this one.

Internet users tend to listen more to the opinions of people they know or at least trust.

Thus they are influenced by the opinions and comments of their friends, family members, colleagues but also influential people they follow on social networks.

In an article dated October 11, 2021, Frederic Gonzalo refers to the fact that the conversion rates of a website can increase by 81% when testimonials and comments from Lambda people are present.

So, you should think about opening your comments space as well as sharing the best ones on your social networks, don’t you think?

Brands will increasingly rely on customer reviews to exacerbate customer trust in their products.

They will also increasingly use influencers to promote their products. Expect an increased presence of these accounts on your social networks.

3) The rise of TikTok
Tik Tok is more than 1 billion active users per month, millions of short videos (15 to 60 seconds) hyper addictive sent on the platform.

And if you think that only young teenagers use it, you’re way off! The platform becomes Main Stream. The current average age has risen to 35 years and we see more and more political actors, infopreneurs and e-traders investing the social network.

In addition, Tik Tok announces the implementation of several tools that will facilitate the promotion of products and the remuneration of advertisers: an advertising platform, the integration of stories, the ability to pin publications, a way to pay content creators …

4) The omnipresence of videos
Videos have settled into the web landscape and are not about to leave it.

Internet users are increasingly fond of them. As an entrepreneur, you should grab the format to showcase your products if you’re not already doing so.

Indeed, the video format allows for the best results in terms of engagement, sharing and conversion especially on social networks.

Despite this, as the attention level is decreasing, I advise you to make short or even ultra short sequences. This trend explains in part the success of Tik Tok which requires to create videos between 15 seconds and 60 seconds.

Other platforms have also felt the attraction of their audience for short videos. Thus Instagram offers Reels, Youtube Shorts, Stories continue to be a success for Snapchat, Twitter, Instagram and Facebook.

Companies are investing more and more in this type of format and rightly so. It’s working really well to enhance their products and increase sales.

5) The evolution of social ads
Internet users see more and more advertisements in the news feed of their social networks. They are used to it and open them less and less.

If you add to this the fact that they give less and less credit to the official information of companies, you know that it is time to change your communication.

Turn to UGC or “Users Generated Contents” instead. As we saw earlier, people tend to trust people who look like them, people they know or influencers they like. If you want to develop your sales, you should use influential people in your field who are able to promote your products to their community.

They will be able to create engaging and entertaining content that makes people want to buy.

Correctly target your prospects by using in an optimal way the tools offered by the various Facebook ads, Google ads and Youtube ads. Correct targeting will ensure success.

Do not hesitate to adapt your advertising campaigns along the way thanks to the statistics tools. A good analysis of the metrics will allow you to optimize your results.