6 best practices to focus on on Instagram in 2022
Engage your community
1) Offer attractive content
Remember that your community comes to Instagram above all to be entertained. Therefore, offer them fun and attractive content first. Don’t offer your paid services and products at every turn, otherwise you’ll look like a carpet salesman.
On the contrary, if you offer them posts that are valuable and that they enjoy reading, they will ask for more. And, when you have a product to offer them, do it in the same tone and they’ll be more willing to listen and likely to buy from you.
For this you can create posts on your theme on the tone of humor for example or by putting a dose of storytelling to tell the daily life of your business.
2) Be close to your followers
The best way to be successful on Instagram is to show your “Lifestyle”, your way of being, the style of your company and its values. Tell about your days, the obstacles you face and how you overcame them, the good moments, the more difficult ones…
Without revealing your whole life or your biggest strategic secrets, you can highlight some key points of your entrepreneurial days. The background, the hidden side.
Your followers will feel valued that you reveal these little secrets. They will feel closer to you. They will be grateful for the trust you put in them. You will transform them little by little into fans of your company. They will then be tuned in to your every new post.
In return, you commit to responding to their comments and answering their questions under the posts. Otherwise, you risk disappointing them.
3) Build an impactful brand
One of the ways to be remembered is to build an attractive and recognizable brand image.
To do this you need to act on several levels:
A strong brand identity.
You must choose an identity line that corresponds to you entirely and that your followers will recognize at first glance. This requires a unique choice of brand colors, a distinctive graphic style and an impactful logo.
Consistency in your designs.
Reproduce this graphic style on all your media: your website, your different social networks, your paper media, your press releases, your ads… Your followers will recognize you more easily.
Relevant posts that reflect your values.
Your consistency should not stop at your design alone. It also goes through the tone you use in your posts on social networks and your blog articles. To help you, set up an editorial schedule over several weeks.
Observe the trends
4) Analyze your competitors’ practices
Analyzing your competitors’ posts is an excellent source of information.
By definition, their followers are interested in the same themes as yours and can potentially have the same type of reaction.
Observe what worked well and what didn’t work so well for them. Look at the types of publications they made (Reels, Stories, Videos, Photos, Polls…). Find the posts that have had the most engagement, i.e. the most positive comments, the most likes… Get inspired to create your own. Take the best of your competitors and adapt it to you.
5) Track the most popular hashtags
A good hashtag strategy is necessary to be visible on Instagram.
If you always use the same ones, Instagram might penalize you by thinking you are using a bot.
Also, the popularity of hashtags varies from season to season. You need to spot the most popular hashtags so that you can stand out from the crowd and so that people who may be interested in your content can find you.
For this you can focus on the topics that your target audience is most interested in. Analyze the hashtags used by the most well-known influencers in your industry. Tools like hashtagify can also help you make the right choice.
6) Keep an eye on your topic
Everything evolves very quickly today. And on the internet faster than anywhere else.
To interest your audience, you need to be on top of the information and news on your topic. So set up a watch to be the first to inform your followers about the emergence of a new trend to follow in your sector. You will be able to make excellent contents, you increase your credibility, your community is grateful to you and promote you by sharing your posts.
You have everything to gain. For this, you can subscribe to the accounts of the best experts and activate your notifications. You’ll be kept up to date with their news before anyone else.
Also, create Google Alerts on topics related to your business. This is a very efficient way to keep an eye on your business.
Another way to keep an eye on your business is to subscribe to an RSS feed aggregator that will notify you of the latest articles from the blogs of your choice.
