For your company to attract the maximum number of visitors, it is essential that it has its own identity and some elements that differentiate it from your main competitors. Moreover, as an entrepreneur, you probably want your company to be the first in the mind of your buyers or prospects, when they think of one of the services you offer.

All companies are looking for the same basic elements in e-commerce: a qualified visit that will convert into a purchase before building customer loyalty so that their next visit to your website will still pay off. To do this, the quality of the visuals, the logo or the graphic charter must be precise. All elements must be inspiring.

For this, nothing is more effective than using a punchy and easily memorable slogan to sign your presence on the web, on a poster posted on the networks or on your advertising campaign. This element greatly contributes to increase the notoriety of a brand.

However, creating a slogan is not necessarily an easy task! To help you and if you don’t know where to start, there are online slogan generators that will help you find the right ideas.

Slogan generators: how do they work?
During the life of your business, once you’ve come up with a company name (if you’re still looking, here’s an article on brand name generators), you’re bound to need to come up with slogans at some point. To accompany your logo, to animate a campaign, to create a business card or a poster template… All communication supports can give ideas!

For example, it can be an original and general slogan for your company or an advertising slogan whose use is temporary. In any case, slogan generators are valuable tools to help you with your ideas.

What is a corporate slogan and why have one?
A corporate slogan is a short, catchy phrase that should, in a few words, describe and represent your brand.

Just as a logo says a lot about your company, your tagline should be able to express your brand’s personality, ideology, missions and values very quickly. For this, each word in its composition must be selected with great care.

In addition, remember that the slogan is one of the first impressions that your customers and prospects will have of your brand. It is very important to give them an immediate positive impression.

The slogan is therefore an integral part of your brand image. It must be able to attract attention, be strong and effective, and be easily memorable.

All these elements are essential to increase your brand awareness, like a web business card that will allow you to share your DNA with your customers at a glance and give weight to your advertising campaign.

Slogan generator: how it works
The slogan generator is a very practical tool that allows you to generate, in just a few minutes, hundreds of different slogans.

It is a precious ally to find inspiration, especially if you do not have the means to hire a communication agency.

Their rates are sometimes very high, often implying that you have to manage alone, especially when you are a young entrepreneur or when you start a professional reconversion.

To find the right slogan, the generators generally ask you to indicate some keywords specific to your activity and your company. By asking a few questions, they try to identify the services you offer as well as the target audience you are addressing.

From then on, their algorithms allow them to generate a whole bunch of different slogans in record time!

Free slogan generators
In this article, let me offer you my slogan generator tools! They are, in my opinion, the best ones to help you come up with new ideas while accompanying your unlimited creativity!

Attractive text generator by Sowaycom
Sowaycom, the “marketing laboratory”, invites the Internet user to fill in several fields to find the ideal formula. If you use this generator, you will have to :

Name the benefits of your product for your customer;
Mention the time needed to obtain these benefits;
Name an obstacle that your customer may encounter;
Define who your customer is;
Choose a number that corresponds to your activity (3 ways to… or 5 ways to…);
Give the name of your product or service.
Once these different elements are filled in, the generator displays numerous teasers in different styles.

Finally, because the software is likely to evolve, Sowaycom invites you to leave your contact information online to be informed of any updates to the generator.

Book title generator with UnTitre cover by Omer Pesquer

Finally, in a much more confusing and random style, Omer Pesquer’s site UnTitre allows you to create a book title while associating it with a photo.

Thus, the work provided looks more like a novel cover than a slogan. However, it can be another source of inspiration.

On the other hand, unlike other generators that are essentially based on your activity, this site works in a much more random way. It only asks for the first and last name of the user. The slogan provided is therefore purely the fruit of fate!

Hypnotic tagline generator by Copywriting Pratique
Let’s start with the hypnotic tagline generator by Copywriting Pratique. It is a tool that automatically generates 47 different hooks depending on your answers to several questions.

To start, Copywriting Pratique invites you to answer 6 questions:

What type of product do you sell?
What is your product used for?
Name two benefits that your product provides
Who uses your product?
Name one result that your product brings
Name a problem that your product solves.
Then, simply click on the “Generate your taglines” button. The slogans are displayed and all you have to do is adapt them according to your desires or use them as they have been imagined by the generator.

In addition to the generator, the Copywriting Pratique site regularly publishes numerous blog articles and offers many communication tips. However, you need to register with the platform in order to benefit from the service.

For the best free English slogan generators
The complete Getsocio tool
For entrepreneurs who want to create their slogan in English, you can turn to Getsocio: by simply entering a single term, such as a brand name for example, the software generates thousands of proposals!

Then click on the one you like the most and copy and paste your future slogan on your website, business card, poster or within your Ads campaign.

Sloganizer for random proposals
Same principle as Getsocio, only with Sloganizer, a single phrase is randomly proposed from your keyword.

This generator offers a fun version of the slogan search with this random system.

Once you have entered your keyword in the Sloganizer search bar, click on the “Sloganize!” button. If you don’t like the suggested phrase, just click the button again until you find the best slogan.

English slogan creator by Zyro
Zyro describes itself as a slogan generator based on artificial intelligence.

However, as it was created quite recently, it is still under development and offers, for the moment, only English texts. It’s a good thing: this language is particularly popular in communication!

Zyro simply invites you to enter one or two keywords that best characterize your brand. Based on the terms used, the generator produces a list of slogans. You are free to use the tagline as is or to use it as inspiration to create your own slogan.

Also, because it’s important to think about the effectiveness of your slogan in the future, Zyro promises its users a slogan that works well now, but could also meet the needs of the business in the future.

Tips and examples of inspiring slogans
To be effective and impactful, a tagline must meet certain characteristics.

It must reflect your company’s purpose and values while allowing you to stand out from your competitors. In a single sentence, it must make your brand memorable.

Find a catchy slogan that sticks in the mind
Your childhood memories are numerous and the jingles of the commercials of the time are probably part of them! In fact, advertisers are so good that we all have at least a few slogans in our heads that stick in our minds for many years.

Do you need some examples? “Carglass repairs, Carglass replaces”, “Chocapic: it’s strong in chocolate”, “L’Oréal, you are worth it”, etc.

Without wanting to, we memorize a whole bunch of different slogans. This reflex is the guarantee of a successful advertising campaign!

Indeed, if companies use slogans, it is simply so that consumers immediately remember their brand rather than another when they need a product or a service.

The more the slogan is remembered, the more the objective is achieved! As a proof, if you break your windshield, chances are that your first reflex will be to call Carglass!

Create an encouraging slogan
In order for the customer to be seduced by your brand and your slogan, he must think that he shares the same values as yours. In this sense, find a punchy and encouraging text, showing your customer that you are working in his direction, for the same cause as him.

Let’s take the example of “E.Leclerc: all united against the cost of living”. This slogan is effective because it is based on a need that all consumers share: saving money.

It suggests that the E.Leclerc brand encourages them to pay less for their shopping and works in this direction, by fighting alongside them on a daily basis to bring down prices.

To give power and importance to consumers
To create customer loyalty, nothing is more effective than to give them value. They need to feel unique and important to you: every customer is vital to the survival of your business.

Consumers are so important, don’t hesitate to let them know that they matter to you.

In this sense, the L’Oréal brand is very strong. Its slogan is “L’Oréal: because I’m worth it”. The brand talks about the value of the customer and goes even further, by putting itself in his place, using the first person singular.

Of course, highlighting the value of each customer doesn’t stop at simply creating your slogan. To thank them for their loyalty, brands plan specific events, such as the organization of certain VIP events or the implementation of exclusive offers, specially reserved for their best customers.

Think of a slogan that is in line with your identity
Finally, a good slogan must be in line with the company’s brand image. In just a few words, it must be able to reveal the brand’s universe and stick as closely as possible to the consumers’ expectations.

Authenticity is the key word and the slogan must absolutely remain faithful and honest with the brand. It is also essential that the slogan be current and in phase with the realities of the market. For example, “Nespresso: what else?” is a relatively short and simple tagline that speaks volumes about the brand’s elegant and deceptively casual style.

Combined with the image of George Clooney, it is a real communication marvel! Similarly, if you sell organic products, this should be reflected in your slogan. Use your values as a creative driver to find an effective catchphrase.

According to the Slogan Observatory, the latest trends in slogans leave more room for English.

Indeed, this language is the most used in the business world, which continues to increase its presence in communication. This is why many brands are changing their historical slogans to include a few anglicisms.

In fact, in the ranking of the three best slogans of the moment, two brands have opted for English.