If you want to get video content for your online store, to use as customer testimonials or advertisements: we have what you need!

Today we introduce you to our new partner Toocie, a French-speaking platform that allows you to acquire UGC content at a lower cost.

Let’s start with a little reminder…

What is User Generated Content?
UGC or User Generated Content means in French: “content created by users”. So it refers to all the content created by your customers.
In 1ᵉʳ place, we find, of course, the customer reviews left on your online store. Yet, this also extends to more original content such as Instagram posts or stories.

For example:

Celine posts a vacation photo on her Instagram account with an outfit from your e-commerce store and tags you on it.
or :

Bastien shares a video of a recipe he was able to make with utensils purchased online from your store to his friends and praises your products.
Why use UGC to promote your online store?
Gain authenticity and credibility
Users give authentic reviews on the brands they use to help other future customers in their choice. Once the reviews are collected, it’s much easier for people interested in your brand to trust you and decide to buy (or not) one of your products.

“92% of customers trust User Generated Content more than traditional ads” – Nielson, Smart Tribune

Improve your engagement rate
As you probably already know, the engagement between users on social media is much higher than the engagement they can have with the brands they follow.
Your customers are considered as nano-influencers because of their small community; nevertheless, their engagement rate is very high. They are your best allies to communicate authentically about your brand!

Create low-cost ads
As you may have already experienced, buying a video from an influencer or creating a professional ad for your store is a very expensive process.

This is where UGC comes in. Indeed, it is your customers, or people interested in your products, who create content for you at a lower cost!

Understand your customers and their needs
All the content created by your customers should be taken into account in order to understand what they like or dislike about your store, their favorite products or your values that have marked them (for example: your products are vegan or environmentally friendly).

The same goes for paid UGC videos, which allow the creator a certain amount of freedom when expressing himself and thus give a voice to your customers.

Put your customers at the center of your communication strategy
By encouraging your customers to share their opinion and experience on your online store or with your products, you involve them directly in your communication. Thus, you create a real community around your brand.

Toocie: the ideal solution to produce your UGC
The French platform Toocie offers a simple, fast and efficient solution for the creation of customized User Generated Contents. This way, each e-merchant can access videos created by testers and future users of their brand, according to their own conditions.

Toocie has already collected many testimonials from delighted customers. So why not you?

How does it work?

Write a brief: you provide all the necessary information about your brand and your products (their specificities, your values, etc.). Then Toocie reviews and validates your brief.
Choose a candidate: a wide range of profiles is available to you, so that you can find the designer who really suits you. Make your selection!
Send your product to the designer and let the magic happen! Once the content is created, it is submitted for your approval and sent to you.
5 reasons to trust Toocie
It’s a safe and transparent way to engage buyers with unique and personalized content.
It’s a real time saver for you as an e-tailer.
It’s the best way to be connected with content creators who will highlight your product.
The production of your UGC videos is supervised step by step.
The Toocie team is attentive, involved and concerned about accompanying you throughout the creation process.
Toocie UGC rates
Toocie’s main goal is to be able to adapt to all budgets. That’s why we have several packages to choose from:

Standard Pack: 1 video of 60 seconds, with possible revision: 99€ HT.
Premium Pack: 3 videos of 60 seconds each, unlimited revisions: 270€ HT.
Gold Pack: 5 videos of up to 90 seconds each, an unlimited number of revisions: 450€ HT.
Of course, the quality of the services will be the same, no matter which pack is chosen.
The goal is, above all, to relieve you of a time-consuming marketing task so that you can free up time to boost your e-commerce store.